GODIVA announces the launch of GODIVA is Chocolate, its global marketing campaign celebrating GODIVA’s growth beyond its strong and storied gifting roots, becoming a more vibrant and easier to find brand. With nearly 100 years of history and a rich Belgian heritage, the iconic and beloved brand is renowned for the highest possible quality in both its premium products, ingredients, and signature packaging. GODIVA continues to evolve by listening to consumers, growing its presence in retail to be an elevated every day treat for anyone – and this new campaign is a big part of that plan.
“We are thrilled to further build on our success of the past two years with the unveiling of GODIVA is Chocolate. This campaign signals an important expansion of the GODIVA premiumness to the global marketplace with exciting, relatable, creative concepts that help position our iconic brand as part of our consumers’ daily lives,” says Nurtac Afridi, Global CEO, GODIVA. “GODIVA elevates every moment. It’s the reward you give yourself. It’s the indulgence you deserve. We are excited for the GODIVA is Chocolate Campaign to bring a new way for consumers to talk about and engage with GODIVA.”
GODIVA has partnered with internationally renowned actor Chris Evans (best known for his roles in “The Avengers” franchise, “Knives Out” and “Gifted,” with upcoming projects to include “Gray Man” and “Ghosted”) to be the voice of the new GODIVA is Chocolate global marketing campaign. Evans’ approachability and charisma lend themselves perfectly to the new GODIVA brand positioning and the sentiments within the new campaign.
“I’ve been a fan of GODIVA for a long time and I’m honored to be the voice of their new campaign” says Chris Evans, actor and the voice of the GODIVA is Chocolate spots.
The GODIVA is Chocolate global campaign, developed in partnership with TracyLocke, showcases GODIVA as a premium treat that all of us deserve to enjoy each day with its portion control sizes, sharing packages, on-the-go convenient formats, in addition to its formal, high-end gifting boxes for special occasions. GODIVA is the only choice for your daily chocolate needs; if you want chocolate, choose GODIVA. This new global campaign clearly communicates quality, premiumness, and leadership.
GODIVA is Chocolate will feature spots across Over the Top Media, digital, social media (e.g. YouTube, Facebook, Instagram) and retail touchpoints through in store signage to reach consumers where they are. The campaign will also be featured in impactful Out of Home locations and billboards to further drive the message of the campaign. The ads will highlight GODIVA’s product portfolio with four creative spots, each highlighting four of different GODIVA products, including:
- Signature Mini Bars: Eight individually wrapped chocolate bars perfect for anytime, for anywhere, also taking care of the portion control
- Chocolate Domes: Multisensorial and textured experience. Three Layers of Deliciousness – Creamy, Crispy, Crunchy
- Masterpieces: Artfully crafted chocolates with elegant designs and luxurious fillings
- Classic Gold Collection: Our new-to-market Iconic Gold collection chocolates now available where consumers shop every day.
Read more of the latest industry news and developments here: April 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)
Editor, International Confectionery
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