Fun Dip new flavour by Ferrara


As the season of cupid and secret admirers is fast approaching, Ferrara, the producer of the famed seasonal staple BRACH’S Conversation Hearts, knows that a little sweet mystery and intrigue can add extra excitement to the Valentine’s season. That’s why the confectionary leader’s fan-favorite Fun Dip is changing up its Mystery Flavour in a first for the iconic candy brand.

Starting at 9 a.m. ET today and running through 11:59 p.m. ET on Feb. 14, candy fans can enter the “Solve the Fun Dip Mystery Flavour” sweepstakes at and submit guesses for the mysteriously delicious flavour. One lucky winner will be chosen at random to receive a $5,000 check to fuel an epic adventure with a special Valentine. The flavour will be revealed on Feb. 15.

But that’s not the only way the candy leader is celebrating the season of love this year. From Fun Dip Lik-M-Aid Valentine’s Day treat packs to BRACH’S seasonal staple, Conversation Hearts, Ferrara has sweets fans covered over the weeks ahead.

“To celebrate Valentine’s Day this year, we’re thrilled to announce the first-ever flavour change to our iconic Fun Dip Mystery Flavor,” said Chad Womack, Marketing Director of Seasonal Confections at Ferrara. “And while candy lovers take their best guess at what the flavour will be, they can also enjoy our fan-favorite seasonal treats like BRACH’S Tiny Conversation Hearts and classic Fun Dip to share with the special ones in their lives along the way.”

Keep an eye out for new and classic treats, perfect for planning friendship exchanges and seasonal celebrations, including:

  • Fun Dip Lik-M-Aid Valentine’s Day Pack: These come in bold fruity flavours Cherry Yum Diddly and the color-changing Razz Apple Blue. Each box contains 22 card pouches with an edible dipping stick and space to personalize the treat to share with friends or Valentines.
  • BRACH’S Tiny Conversation Hearts: Of course, no Valentine’s Day would be complete without BRACH’S festive and timeless Tiny Conversation Heart candies. For more than a decade, BRACH’S has been the No. 1 producer, with a market share of 74% in the conversation hearts category. These treasured candies are great for snacking, baking and even crafting.

Read more of the latest news and developments in our new edition here: February 2022 Single Issue form – International Confectionery Magazine (

Media contact

Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922


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