Ferrero has become one of many international companies pulling out of Russia due to the Ukrainian Invasion, in hopes that the mounting pressure will impact on the Russian economy and capability to invade. In a recent statement, the team at Ferrero commented:
“We are deeply saddened and concerned by the terrible situation in Ukraine.
From the outset, our top priority has been to ensure the safety of our employees, associates, and their families. We have been helping them to reach safety zones, providing them with emergency cash, fuel for their cars, food, medicines, basic supplies, and shelter.
We are working with UNICEF to help children and families in Ukraine, donating one million euros to reach as many children and their families as possible with clean water, blankets, basic medical care, personal hygiene kits, as well as physical and mental health assistance. We are complementing this with local aid in several European countries receiving refugees as well as through employee donations.
Following the temporary closure of our offices in Ukraine, we have decided to temporarily pause all non-essential activities and development plans in Russia, in line with most other food companies. This includes promotions and advertising.
We will reassess our decisions on a regular basis as we continue to closely monitor the impacts of this dramatic and rapidly evolving situation, doing our utmost to safeguard people’s safety while continuing to support colleagues in local markets who face a lot of uncertainty.”
Ferrero has donated around €1m to UNICEF, to support millions of Ukrainian children and families that have been displaced or struggling for survival. Further to this, all non-essential activities and developmental plans in Russia have been permanently paused. The Civil War has lasted for around a month with no seeming end to the violence in the near future.
Read more of the latest industry news and developments here: March 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)
Editor, International Confectionery
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