Today, Mars Wrigley’s DOVE Chocolate announced the release of its newest innovation, DOVE Large PROMISES. The treats are three-times the size of the original DOVE PROMISES, bringing consumers a more premium experience to share, enjoy individually or take on the go.
DOVE Large PROMISES have decadent filling and enrobed in silky-smooth chocolate to help DOVE fans find more moments of pleasure and are packaged in a set of three. DOVE Large PROMISES are available in two indulgent flavour variations, Milk Chocolate & Caramel and Dark Chocolate & Peanut Butter and feature the iconic DOVE PROMISES messages.
“We were intentional with our newest innovation, as we know fans crave premium, indulgent treats to share and eat on the go,” said Leslie Philipsen, Brand Director, DOVE Chocolate. “Offering our Dark Chocolate and Peanut Butter as well as our Milk Chocolate and Caramel flavour variations in a new format will create better moments and more smiles by complementing DOVE fans’ busy lifestyles, allowing them to pause and enjoy a moment of pleasure.”
DOVE Large PROMISES Milk Chocolate & Caramel and DOVE Large PROMISES Dark Chocolate & Peanut Butter are available in a shareable pack (2.75 oz) at retailers nationwide beginning in January 2022.