It is a special feeling every year anew to be in the midst of the final preparations for ProSweets Cologne – but this year the sweet anticipation surpasses everything experienced so far! With exciting new features and a completely revised concept we have raised ProSweets Cologne to a new level.
A special highlight this year is the close interlinking with ISM in the scope of the Sweet Week, which offers more synergies, targeted matchmaking opportunities and high-class joint event and content formats.
Our aim was to make your trade fair visit more efficient, more targeted, more inspiring and more emotional. To achieve this aim we developed new theme worlds for our segments, including for instance the World of Packaging Technology or also the World of Sweet & Snackable Ingredients. These theme worlds offer you a clear orientation, enable a more targeted address and create even better business opportunities.
The centrepiece of the Sweet Week awaits you in Hall 10.1: The Lab5 by ISM, a platform for networking and development that connects start-ups, scale-ups and established companies with each other. In this way, space for effective networking and the exchange of pioneering ideas – from the raw material through to the final packaging – is created right next to the World of Packaging Technology and World of Sweet & Snackable Ingredients theme worlds. Particularly the focus on sustainability opens up new business opportunities for the entire industry.
Our strong event and content programme, which is unique in Europe, is a further highlight: We will present a wide spectrum of relevant themes on the Expert Stage and on the new Sweet Week – Talks & Tasting Stage – from digitalisation and AI in food production, through to innovations in the ingredients and packaging areas. We are additionally offering exclusive tastings, which place the focus on new taste profiles and trends.
The Sweet Week Production Summit, which enables targeted matchmaking between production professionals and supplier companies, deserves special attention. Here examples of best practice including exciting insights into the potential of AI in the production of sweets and snacks await you. For example, look forward to an inspiring lecture by Tim Hellwig (SweetConnect GmbH) on “Transparency and added value through digital platform services for the sweets and snacks industry.”
The Ingredients – Functional and Climate-Conscious Special Event that we are once again jointly staging with the future agency, Haute Innovation, also sets new benchmarks. Let yourself be inspired by new raw materials and ingredients that will shape the future of the industry.
The Sweet Week is more than ever the place-to-be for the entire sweets and snacks industry. Take advantage of this unique opportunity to expand your networks, gain valuable insights and gear yourself up for the challenges of the future.
Be there when we experience the best ProSweets Cologne of all time together! Wishing you a successful, interesting and inspiring ProSweets Cologne and looking forward to welcoming you to the trade fair!
Best regards,
Guido Hentschke
Director ProSweets Cologne
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