Smartcore, global B2B food and nutrition marketing solutions provider based in the Netherlands, has been honoured at the Eventex Awards 2024. The company secured the People’s Choice Marketing, Communications, & Strategy (Bronze) award for their innovative gamified lead generation tool, Spin-to-Win.
Smartcore launched Spin-to-Win in 2023 at Fi Europe, a leading global event for food ingredients hosted by Informa Markets. As the official digital marketing provider of the event, Smartcore aimed to integrate digital innovation into the physical world. Spin-to-Win offers a solution that benefits both participants and organisers by providing an engaging onsite experience with the chance to win high-quality prizes. This tool also facilitates meaningful business conversations between exhibitors and Smartcore’s team about advanced digital marketing solutions.
The success of Spin-to-Win has led to its adoption at other major events, including Vitafoods Europe. Dimitrios Kales, Head of Commercial Marketing at Informa Markets, commented, “Spin-to-Win has truly revolutionised our approach to engagement at events, and the Smartcore team is truly deserving of this award.”
The Eventex Awards, established in 2009, celebrate excellence in events and experiential marketing. This year’s 14th edition featured a record-breaking 1,207 entries from 62 countries across six continents. Among the 24 winners from the Netherlands, Smartcore stands out with their notable achievement.
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Hannah Larvin
Editor, International Confectionery
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