Lady M Confections, the creator of Mille Crêpes, has announced its collaboration with Sanrio to release the Lady M X My Melody Lunar New Year Git Set.
The gift box comes adorned with illustrations of Sanrio character My Melody throughout and includes six drawers which open to reveal Lady M Bon Bons.
2023 marks the Year of the Rabbit in the Chinese calendar, which makes the collaboration between the two companies “more meaningful” as My Melody is a white rabbit.
“We are overjoyed to collaborate with such an iconic brand – especially to celebrate the Lunar New Year,” said Ken Romaniszyn, CEO, Lady M. “When it comes to the Year of the Rabbit, it was a harmonious choice for Lady M and My Melody to create something so beautiful and meaningful. This season we are wishing everyone happiness, prosperity and hope in the year to come!”
The limited edition keepsake box celebrates the Year of the Rabbit and features a 3D pop-up diaroma of My Melody with pull-out drawers containing bon bons and red envelopes for gifting.
The candy flavours include Golden Tangerine Pearls, Prosperous Plum Blossoms, Red Raspberry Jellies, Lucky Lychee Pearls, Sweet Cookie Puffs and Harmonious Matcha Crunch.
“With Lady M’s 20+ years in the luxury lifestyle food space, and Sanrio’s commitment to being part of life’s special moments, our two brands were able to come together and create something truly special for our fans,” added Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “Together, we were able to elevate super cute food for a truly memorable Lunar New Year celebration. It only makes sense to spotlight My Melody for 2023’s Year of the Rabbit with festive and limited-edition keepsakes adorned with beautiful red and gold designs to bring good fortune and prosperity into the new year.”
The gift set includes five exclusive red envelopes along with a matching greeting card and envelope and a custom-designed gift bag. Lady M is also offering a five-pack red envelope bundle for purchase separately.
The company is also launching a Lunar New Year Gift Set and Cake Bundle, giving consumers the option to purchase this and the Red Bean Mille Crêpes together for a retail price of US$196.
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Caitlin Gittins
Editor, International Confectionery
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