A number of high profile chocolate manufacturers are seeing their products dip in sales within the UK, as chocolate sales have slumped by a combined £78m amid Britons paying closer attention to health warnings.
12 of the biggest chocolate brands within the UKm such as Cadbury’s Dairy Milk, Maltesers and Galaxy – have all lost big earnings over the last 12 months, according to an analysis by IRI.
Dairy Milk in particular were impacted, as the value of their sales declined by a staggering 4.2%, which equates to a £19.9m loss in sales. Out of the 12 chocolate brands who are seen as giants within the UK, it’s Dairy Milk who have suffered the largest loss.
Galaxy lost a higher percentage of sales than Dairy Milk at 5.2%, however their overall drop was £11.4m as opposed to Dairy Milk losing 19.9m. Malteses were also down by 7.6%, which equates to £8.9m, while Twirl lost 5.8% of their sales, which works out at £5.7m.
What is very much worth noting however, is that despite these companies having chunks of their sales wiped out, the category is still worth a whopping £2.4bn, and with Christmas on the horizon, those companies will no doubt find a way to try and make up for these losses.
Manufacturers across the board are responding to health concerns, with Nestlé in particular revealing in March that they would reduce the amount of sugar used across their entire confectionery portfolio by 10%, as UK residents are trying harder to maintain a healthy living lifestyle.