A few weeks before the opening of the ISM fair, with a current interim status of around 1,200 exhibitors and around 75 percent of the exhibition space already booked, ISM is looking optimistically ahead to the forthcoming event in 2022. 24 percent of the exhibiting companies come from Germany and 76 percent from abroad. The leading global trade fair for sweets and snacks covers seven halls in total and with exhibitors from more than 60 countries, including also companies from North Africa, South America and Asia, it is demonstrating its accustomed high level of internationality.
In total, 26 country pavilions from 22 countries and regions have already registered. The country participations with the highest number of exhibitors come from Belgium, the United Kingdom, Italy, Spain, Turkey, Greece, France, the Netherlands and the USA. The popularity of numerous start-ups and newcomers also shows how important ISM is for the confectionery and snack market. On the buyer side, too, a positive development is emerging with a very good registration level of important trade buyers, including Aldi, Catz BV, Edeka, Galeria Markthalle, Gebr. Heinemann, Hagen Grote, Kaufland, Metro, REWE, Spar and Suntjen.
Major exhibitors include Arcor (Argentina), Baronie (Belgium), Cémoi (France), Chocolates Valor (Spain), Cloetta (Netherlands), Colombina (Colombia), Elvan (Turkey), Fazer (Finland), Fini Golosinas (Spain), Frankonia (Germany), ICAM (Italy), ION (Greece), Kambly (Switzerland), Katjes (Germany), Krüger (Germany), Lambertz (Germany), Loacker (Italy), Manner (Austria), Millano (Poland), Natra Midco (Spain), Nestlé Italiana (Italy), Ragolds (Germany), Riclan (Brazil), Roshen (Ukraine), Rübezahl (Germany), Sölen (Turkey), Toms (Denmark), Trolli (Germany), United Confectioners (Russia), Vidal (Spain), Wawel (Poland) and WAWI (Germany).
“With the support of the national and international exhibitors, our long-standing partner associations and important buyers, we are offering an excellent starting point for the re-start of both trade fairs.
After a two-year break, it is important that in the scope of ISM we finally offer our exhibiting companies a global platform again so they can present their new products and important future trends. Beyond this, we also know from discussions with significant industry representatives that getting together face-to-face is essential for the business of the participating companies,” explained Gerald Böse, President and Chief Executive Officer of Koelnmesse
“We are delighted with this positive result. It shows how important ISM is for the industry as a central business meeting point. With our trusted safety and hygiene concept, #B-SAFe4business, we ensure comprehensive safety as we have already demonstrated in the course of trade fairs like Anuga,” explained Sabine Schommer, Director ISM.
The requirement for all attendees to be fully vaccinated or have recovered from an infection within the last six months (but at least 28 days ago), or test negative for Covid, applies throughout the trade fair grounds. Admission to the fairgrounds is exclusively possible on presentation of digital admission tickets using the ISM app. This ticket must be presented together with recognised digital proof of full vaccination, a negative test or recent recovery – a measure that will eliminate waiting times and ensure the safety of all trade fair participants. Attendees must also continue to wear a medical mask and maintain social distancing of 1.50 metres. In addition, the obligation to wear nasal protection for vaccinated and recovered persons is suspended at fixed seating and standing places during conversations at a distance of at least 1.5 metres as well as during tastings at the exhibition stand and in the catering trade. At fixed seating and standing areas at lecture events, the minimum distance is waived, and normal seating is permitted. That way, ISM contributes to maximum safety and trade fair normality. Furthermore, with its new layout, which includes widening all aisles to at least 5.00 m, ISM is in an excellent position to ensure that distances are maintained at all times.
Event Program at ISM
ISM is trendsetter and a source of ideas for the sweets and snacks industry. A comprehensive event and congress program is therefore an important part of the leading trade fair for sweets and snacks. On our expert stage in hall 5.2, ISM informs about the latest consumer and product trends first-hand from top speakers of Innova Market Insights and Euromonitor. Besides the top trends in sweets and snacks 2022, topics such as sustainability in the sweets and snacks packaging industry or transparency of sweets and snacks products will be discussed. Moreover, start-ups will present their latest innovations and new product ideas in start-up pitches on the expert stage.
The New Product Showcase is again the central place of innovations. Trade visitors can admire new products in the scope of the special exhibition. In addition, the three most innovative products of ISM 2020 that were distinguished during the ISM Night will be presented here. Not only the contents, also the packaging play an important role: The ISM Packaging Award powered by ProSweetsCologne will be awarded for the most innovative form of packaging together with the prize for the top 3 innovations of the New Product Showcase.
Halal is a trendsetting development in the German and European food retail trade. The variety of halal products and their marketing is gaining in importance every year. A well-stocked range of specialities from the halal confectionery and snack segment is an attraction with which you can reach additional customers at the PoS. Situated on the central boulevard at the height of Hall 4, ISM presents a contact point for visitors with the Halal Market.
As a conceptual innovation there is going to be a specialised trade section focusing on the small volume business with sweets and snacks for the first time, which is entitled “Finest Creations – hand-crafted”. This exhibition section unites craft establishments, whose visitor target group comprises of confectioners, cake shops and specialised sweet shops. Exclusively micro-businesses predominantly from Germany are initially allowed to participate here. The new exhibition section will be located in Hall 5.2.