VYTAL Global GmbH, a prominent provider of software-enabled reusable packaging solutions, has successfully completed its latest growth financing round. This round was led by Emerald Technology Ventures through its Sustainable Packaging Innovation Fund, with additional contributions from Ventis, Grazia Equity, Kiko Ventures, and Rubio.
The influx of capital aims to bolster VYTAL’s mission to revolutionise the packaging industry. Annually, 66 billion single-use food and drink containers are discarded in the EU, prompting regulatory measures like the Packaging and Packaging Waste Regulation (PPWR) to promote a circular economy. VYTAL’s technology platform is poised to replace single-use packaging with innovative, reusable solutions, benefiting all stakeholders in the value chain, from raw material suppliers to consumers and professional cleaning hubs.
Dr. Tim Breker, Co-Founder and Managing Director of VYTAL, expressed his excitement about the new partnership, stating, “We’re thrilled to take on board Emerald, an experienced investor with a phenomenal network of corporate partners. Transforming the packaging industry towards circularity is a massive business opportunity, and VYTAL’s technology platform is positioned to win. We have established ourselves as thought leaders in the field and look forward to accelerating our collaboration with various industry partners.”
VYTAL’s platform is particularly effective within dense networks and closed loops, such as corporate and university campuses, business districts, airports, city centres, shopping malls, trade fairs, festivals, and other event venues. These areas can seamlessly transition to VYTAL-powered reusable packaging, conserving resources and reducing costs. Additionally, VYTAL operates an open system of reusable packaging across restaurants and canteens in 17 countries, allowing consumers to borrow and return high-quality reusable containers from thousands of partner locations for free.
A significant pilot project at this year’s OMR Festival in Hamburg showcased VYTAL’s capabilities, with 70,000 participants using VYTAL’s smart reusables for all food and drink consumption. The system’s individually traceable cups and containers streamlined processes, reducing checkout times and enabling unmanned returns, which cut down on staffing needs and waiting times.
“Unmanned checkout and return handling, transparent data collection, and automated processes along the circular value chain are key to eliminating single-use packaging for our B2B customers and end consumers. We foresee a future where reuse is the default packaging in campuses, quick service restaurants, and the event and entertainment industry,” said Dr. Josephine Kreische, Managing Director of VYTAL Events & Entertainment Solutions and VYTAL Global, overseeing Tech, Product, and Marketing teams.
Fredric Petit, Partner at Emerald Technology Ventures, praised the VYTAL management team’s strategic vision and execution capabilities. “VYTAL’s solution aligns with our conviction regarding reusable packaging. In a recent Emerald Packaging Sprint with our corporate partners, we concluded that software and data are key value drivers of reuse, so we’re excited to join the VYTAL team on their mission to scale the adoption of reuse by leveraging technology to unlock its economic and ecological benefits.”
The investment will enable VYTAL to expand into new markets and further develop its software and data-driven offerings for all stakeholders in the reusable packaging circular value chain.
Stay up-to-date on the latest industry news and exclusives in our magazine.
Never miss a story… Follow us on:
International Confectionery
@InConfectionery
@InConfectionery
Media contact
Hannah Larvin
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com
