TopGum Industries Ltd., a prominent manufacturer of gummy supplements, has announced the launch of IronGum, a new high-dose iron gummy designed with sensory appeal. This latest addition to TopGum’s Gummiceuticals™ line aims to address the challenges associated with taking iron supplements. IronGum, catering to vegan preferences, boasts a pleasing flavour and smooth texture, eliminating the metallic taste often associated with traditional iron supplements. The product’s introduction will take place at Vitafoods Europe 2024 in Geneva, Booth #P108.
Iron deficiency affects a significant portion of the global population, with around one-quarter of the world’s inhabitants grappling with this health issue. Iron plays a crucial role in the production of healthy red blood cells necessary for oxygen transport to bodily organs. The World Health Organization (WHO) identifies iron deficiency as a widespread concern, contributing to conditions such as anemia, fatigue, and compromised immunity.
Despite the abundance of dietary supplement options, finding iron products that are both palatable and effective remains a challenge. Research published in the British Medical Journal (BMJ), Heart, highlights various barriers to iron supplementation adherence, including large tablet sizes, forgetfulness, polypharmacy, and side effects. IronGum seeks to address many of these obstacles, offering a convenient and enjoyable alternative.
The demand for iron supplements is on the rise, with projections indicating substantial market growth in the coming years. Factors such as the increasing popularity of flexitarian diets may contribute to this trend.
IronGum sets itself apart with its innovative approach to iron supplementation. Leveraging TopGum’s proprietary Gummiceuticals™ and TopCaps™ technologies, IronGum delivers a potent iron dose without the unpleasant metallic aftertaste. The formula incorporates fructo-oligosaccharide (FOS) fibers for natural sweetness and enhanced digestion, along with the TopCaps™ microencapsulation system to mask undesirable flavors while efficiently delivering iron and other active ingredients.
TopGum’s commitment to promoting wellness and accessibility is evident in the development of IronGum. The clean-label gummies contain no added sugar, artificial sweeteners, or sugar alcohols, making them suitable for individuals with dietary restrictions or sugar sensitivities. Furthermore, the vegan, pectin-based formula aligns with the company’s dedication to providing non-GMO products.
In addition to iron, IronGum formulations may include vitamins such as C and B12 to support comprehensive nutrient delivery and absorption. The strategic fortifications aim to address common deficiencies associated with conventional iron supplements.
TopGum’s expertise in food technology, chemistry, and nutrition has positioned the company as a leader in the supplement market. With a focus on innovation and consumer satisfaction, TopGum continues to expand its product lines and tailor specialty formulas to meet diverse wellness goals and dietary needs. IronGum represents a convenient and enjoyable solution for individuals seeking to boost their iron intake without the hassle of traditional supplements.
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Editor, International Confectionery
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