TopGum Industries has debuted their latest offering of sugar-free, organic gummies to the nutritional health supplement category. The curated collection of five gummies includes gummies that deliver a range of ingredients such as the B-vitamin Botin, Vitamin D and an antioxidant balanced berry blend. The new line also includes flavour-challenging ingredients like zinc and ashwagandha, to make them more palatable.
According to Amit Hyzkihu, VP of R&D and Open Innovation at Top Gum, precision is key to the new delivery system that makes sugar-free claims and organic certification possible.
“Developing the delivery system requires a highly intricate process of sourcing the right materials, handling the active ingredients with care, and knowing how they will react to the gummy process are especially important, as well,” Amit explained.
The company developed the innovation that made the sugar-free delivery system possible without the use of sugar, sweeteners or sugar alcohols, relying on the natural sweetness of the ingredient in the matrix of the gummies to provide a “delicious taste experience”.
This news follows on from the company’s announcement of their designation as a USDA-certified organic manufacturer. The certification brings attention to TopGum’s adherence to strict standards of the National Organic Program for producing and bottling organic products.
“Our organic-certified gummies are the next evolution in high-end supplementation,” explaned Amichai Bar Nir, CEO of Top Gum. “Although they contain no additional sweeteners, they still deliver the same sensory enjoyment of a traditional sugar-sweetened gummy, but without the sugar. “We want our customers to be able to look forward to taking their supplements. Pills and capsules are not as much fun as enjoying a gummy that’s both delicious and good for you.”
The new line is an addition to the company’s catalogue of nutraceutical gummies marketed as private-label supplements. The company also offers custom formulations to supplement brands that are looking to formulate and offer gummies with their own ingredients. Using TopGum’s service, brands are able to take advantage of the growing gummy market faster than if they had to develop the technology on their own.
The gummy delivery system has been capturing the nutraceutical market, with growth markers that indicate the gummy is becoming the US’ most popular way to take vitamins.
“The launch of this line is only the beginning,” Hyzkihu said. “High dosages, exotic botanicals, if you can dream it, we can deliver it in a delicious gummy.”
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Caitlin Gittins
Editor, International Confectionery
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