The Brazilian Pavilion shows the latest international trends at ISM 2019

Brazilian Pavillion

A delegation of 17 companies are part of the Brazilian Pavilion – Hall 3.1 stands C31-E38 – at ISM 2019, in Cologne, Germany.

Sophisticated products and packaging in new line with the most recent international trends and the very Brazilian flavours will be in the stands of the 17 confectionery companies that make up the Brazilian Pavilion – Hall 3.1, stands C31-E38 – at ISM 2019, Cologne, January 27 to 30.

The high quality of Brazilian products results from significant investments made in recent years between 2012 and 2017, where companies invested around BRL 2.34 billion (more than USD 630 million) in new factories, expansion of existing units and in the purchase of state-of-the-art machinery.

The Brazilian Pavilion will comprise of confectionery, biscuit, pasta, and cake companies and is organised by ABICAB (Brazilian Chocolate, Peanuts and Candies Industry Association) and ABIMAPI (Brazilian Biscuits, Pasta and Industrialized Breads & Cakes) with the support of Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The Brazilian confectionery exports have been achieving exceptional growth as a result of significant investments made by the companies overcoming difficulties in the international market.

From January to November 2018, Brazilian confectionery sales to the foreign market grew by 40.5% in volume and 37.5% in value, compared to the same period in 2017. By 2017, the industry’s sales abroad had already grown 19.44% in value compared to 2016.

“Confectionery companies’ investments in new lines, innovation, traceability, and healthier products (much demanded by today’s consumer) enabled a higher sophistication of Brazilian products and thus new consumers were reached in new markets and in those where we are traditionally present”, said Ubiracy Fonsêca, president of ABICAB.

“The industry is also benefiting from the rebirth of quality cocoa production, which is done sustainably, protecting our forests. Thanks to this combination of factors, Brazilian companies will bring to ISM 2019 a portfolio of sophisticated and quality products and also with genuinely Brazilian flavours”, added Mr Fonsêca.

Recent awards received by Brazilian companies in international competitions are another indicator that significant investments are generating results. The most recent award was won by Divine Chocolates’, that released the chocolate bar FOR FIT with 47% cocoa and Whey protein plus isolated soy protein (7.5g protein in 25g), winner of the Most Innovative Chocolate Award at Yummex 2018 in October in Dubai.

In this edition of ISM, Simas will present its new lollipop, CHERRY POP 30G ENERGY FLAVOR, in a Stand Up bag, which is among the highlights of the ISM’s New Product Showcase.

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