International Confectionery gets to know Gerardo Flores, Bison Brands CEO and Co-Founder
What’s your go-to sweet treat when you need a pick-me-up?
I love anything chocolatey. I would probably choose something with chocolate and peanuts.
If you could invent a new chocolate flavour, what would it be?
Something spiced and when I say spice, I mean spicy!
How would your colleagues describe you in three words?
Trustworthy, committed and hard-working.
What’s your guilty pleasure snack that people wouldn’t expect?
I really like peanut butter and jam sandwiches.
If you could share a meal with any historical figure, who would it be and why?
John Lennon because I’ve always been such a huge fan of the Beatles.
What’s the best piece of advice you’ve ever received?
Start working as young as possible. Then, by the time you are in your 30s, you will be far ahead of the rest.
What’s been the most exciting moment in your career so far?
Without a doubt, this was when we signed the public registration of our company Bison Brands.
If you could instantly master one skill, what would it be?
Something to do with negotiation. Being able to negotiate and reach a positive outcome in any given situation.
How would you define success?
Fostering and enjoying long lasting genuine business and personal relationships.
Where do you see yourself in 10 years’ time?
Consolidating myself and the company as an industry leader
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Joseph Clarke
Editor, International Confectionery
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Email: editor@in-confectionery.com
