Sweet switch for chocoholics to cut sugar intake

Help is on hand from the delicious range of chocolates from Enjoy!, which are produced using much lower levels of sugar without compromising on taste….
Coconut bars

Share this article:

Chocoholics have been urged to consider switching their regular sweet treats for a delicious alternative to reduce their sugar intake without compromising on taste. Research by a team at Queen Mary University of London has shown that sugar levels in high street chocolate bars have soared in the last 25 years – with some bars having as much as 65g of sugar per 100g.

And while everybody needs a sweet treat once in a while, no-one needs that much refined sugar in their diets. Help is on hand from the delicious range of chocolates from Enjoy!, which are produced using much lower levels of sugar.

The research revealed that high street milk chocolate brands had an average of 54.5g per 100g, where as Enjoy’s Captivating Coconut bar weighs in under half of that at 23g per 100g.

One familiar fudge product was also found to have 65g of sugar per 100g, whereas Enjoy!’s fudge range – which includes Opulent Orange, Velvety Vanilla, Magical Mint and Barmy Banoffee – contains four teaspoons less at 44g.

What’s more, all Enjoy! products are made using coconut sugar instead of refined sugar. Coconut sugar, which is made from the sap of flower buds from the coconut palm tree, is a natural sugar that ranks lower on the Glycaemic Index (between 35-54) than refined white sugar (between 60-75).

The delicious Enjoy! range boasts 26 products, and all the recipes are free from the 14 main allergens including dairy, soya and gluten. The base recipe contains just three organic ingredients – cacao powder, cacao butter and coconut sugar.

Enjoy! founder Chris Crutchley created the range of delicious free-from chocolates after suffering for years with intolerances, meaning he was unable to enjoy the taste of chocolate. But Enjoy! is not just for those with intolerances or dietary requirements – its range is a delicious treat for anyone with a love of great tasting confectionary.

“We all need a sweet treat every now and again, but most people probably don’t realise how much sugar they are eating when they pick up a chocolate bar,” said Chris.

“We all know there’s no such thing as ‘healthy’ chocolate but by making the simple switch to one of our products, people could reduce their refined sugar intake significantly without losing out on taste or quality.

“The fact that our products contain less sugar on average than high street brands is no surprise to us as we’ve always set out to do things differently. And while we’re proud to cater for those who have food intolerances, first and foremost we make great tasting chocolate and fudge that can be enjoyed as a delicious treat by anyone – in moderation of course.”

About International Confectionery

International Confectionery is the leading authority in global confectionery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the confectionery sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Joseph Clarke Picture

Joseph Clarke

Senior Editor

Steve Blakebrough Picture

Steve Blakebrough

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Product-of-the-year-International-Confectionery

Vote for Product of the Year

Vote for Product of the Year at the International Confectionery Awards 2026. Discover the four finalists and cast your vote before 9 November.
Gleb Headshot

Building Safer AI into Confectionery

Gleb Tsipursky, PhD, behavioural scientist and author of The Psychology of AI Adoption at Work reveals why confectionery manufacturers need clear limits on the authority given to AI agents as automation becomes increasingly autonomous. 
Wolf Gulfood Manufacturing

Gulfood Manufacturing Exhibitor – Wolf

On Stand S1-G12, Wolf will showcase flexible coating, tempering and bar-forming technologies designed to help confectionery manufacturers develop innovative, protein-rich snack products efficiently. 
vote now2

Vote Now in the International Confectionery Awards

Voting for the International Confectionery Awards 2026 is now open, giving readers the opportunity to recognise the products, technologies, initiatives and individuals making an important contribution to the global confectionery industry.
TopGum Gut Health Colorful Gummy

TopGum Launches Gut Health Gummies

TopGum introduces new gut-health gummies featuring Akkermansia, prebiotics, probiotics and fibre-based formulations at SupplySide Global 2026.
Nexture Sustainability

Nexture Publishes First Sustainability Report

Nexture has published its first Group Sustainability Report, establishing a shared framework for reducing environmental impacts, improving responsible sourcing and developing more sustainable ingredient solutions.
Scroll to Top