Recently, Snickers embarked on ‘The Great American Nut Search’ and made virtual stops in various states across the U.S. The brand asked fans to rally behind the nut they would like to see most in the next Snickers Bar.
Cashews from Florida, pistachios from California and macadamia nuts from Hawaii all garnered eager support, but it turns out fans from Texas were the most passionate and the company have released a new, limited-edition Snickers Pecan Bar.
The limited-edition Snickers Pecan Bar features the same caramel and milk chocolate of the classic Snickers Bar, now with delicious pecans inside.
“We were eager to involve our fans in developing our newest flavour innovation,” said Josh Olken, Brand Director on Snickers. “It turned out that fans from Texas and across the south are nuts about pecans and wanted to taste America’s native nut in our iconic candy bar.”