SimplyProtein expands into US

Peanut butter

Wellness Natural USA has announced that its SimplyProtein Crispy Bars are now available at Costco locations nationwide for a limited time, to provide shoppers with more options for simple, plant-powered snacks. The bars are available in a Costco-exclusive 15 bar park featuring flavours of Peanut Butter Chocolate, Lemon Coconut and Dark Chocolate Sea Salt. The bars first entered 50 regional Costco warehouses in January 2022, as the national expansion brings its distribution to over 600 warehouses nationwide.

Having re-entered the US market last year, the company’s multi-channel distribution approach has proved successful. In addition to the expansion from regional to national Costco distribution, SimplyProtein is adding to its “roster of retail” with partners such as Kroger, Meijer and HyVee. E-commerce continues to drive sales growth for the company through partnerships with online retailers such as Amazon and through its own direct-to-consumer platform.

“This past year has been transformative for the SimplyProtein brand. Our expansion into the US market has exceeded our expectations and growing our partnership with Costco is a major milestone for our brand,” said Michael Lines, Chief Executive Officer at Wellness Natural USA. “We believe the future of food is plant-based and are proud to provide consumers with simple, delicious and approachable products that meet a variety of snacking needs. We are excited to continue our partnership with Costco as we expand nationally into the fall.”

The Costco-exclusive bars are gluten-free, plant-based and dairy free. Each flavour features 15 of plant-based protein with only 1g of sugar per serving. All SimplyProtein products contain no artificial colours. SimplyProtein also offers a range of plant-based snacking options including their Energy Bites, Snack Bars, Cookie Bars and Kids Bars.

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Editor, International Confectionery
Tel: +44 (0) 1622 823 920

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