Sh’Mallow expands

Nate’s Food has announced it has continued to expand its regional rollout to include Food Service through ice cream and coffee shops in Oregon. The company expects food service will become a major customer base for its Sh’Mallow brand, as it offers a marshmallow topping for any dessert, warm or cold beverage.

With a delivery system in a pressurised can, Sh’Mallow provides a wide range of opportunities to add a gourmand presentation to any dessert or drink. Nate’s Food has reported “overwhelmingly positive feedback” received from businesses who have ordered and implemented the product in their menu.

Adding Sh’Mallow has increased the rate of return of customers and helped vendors succeed, the company reported, in a post-pandemic client climate, when inflation is forcing consumers to make difficult decisions. Using the case study of one ice cream store, it has ordered over 300 cans in the last 60 days. By targeting franchises with 500 plus stores, Nate’s Food has been able to sell large volume orders to a single vendor.

Various coffee shops nationwide have demonstrated their interest as they can easily create specialty drinks using Sh’Mallow, particularly for the upcoming autumn season that peaks consumers’ desires for changing purchase routines and trying new things. Vendors adding Sh’Mallow equals better ROI as they can transform a basic menu item into a special recipe that becomes an indulgent meal or snack.

Sh’Mallow’s innovative packaging, ease of use and good flavour have created elements that consumers are looking for. The demand for Sh’Mallow is rising faster than Nate’s Food had expected, as they are actively working with co-packers to fulfil food service orders as it ramps up towards a national rollout plan into grocery stores.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920

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