Quality Street and John Lewis announce the return of in-store pick and mix stations, plus a brand new exclusive sweet for 2021.
The new Crème Caramel Crisp sweet, which will only be available in participating John Lewis stores, has an indulgent crème caramel flavour which is perfectly complemented by crispy biscuit pieces. Coated in mouth-watering milk and white chocolate, the Crème Caramel Crisp is the first ever Quality Street sweet to feature white chocolate!
Shoppers will be able to create their own bespoke collection of favourites from the 12 delicious sweets in this year’s pick and mix assortment, as well as personalise the collector’s tin which has been specially produced for John Lewis. Customers also have the option of refilling previous John Lewis Quality Street tins if they prefer.
Quality Street Brand Manager Cat Mews said: “We know how much people missed our pick and mix stations at John Lewis last year, so we are delighted to announce that they are back for 2021. It’s a landmark year for Quality Street as the brand turns 85, and we’re celebrating our return to John Lewis with an exclusive new sweet and a beautifully designed collector’s tin that shoppers can personalise with a name of their choice.
“Best of all, you can tailor the contents exactly to your liking, whether that means nothing but purple ones, a tin full of toffees or a feast of fruit crèmes. With all this, plus the delicious new Crème Caramel Crisp sweet to try, we think this year’s Quality Street pick and mix stations will be a bigger hit than ever!”
John Lewis Christmas Buyer Lisa Cherry said: “We cannot wait to welcome customers to 17 stores to create their personalised Quality Street tins, for some, this is now the start of their festive calendars.
We know that this year, our customers are looking to make their celebrations extra special however they can, so we are pleased to be able to bring back our in-store experiences which offer a more interactive and personalised shopping experience for all the family.
“Launching the first ever Quality Street sweet featuring white chocolate is so exciting and we can’t wait to hear what our customers think of this new and exclusive flavour. It’s just one of the ways we are hoping to make more magical moments for our customers this Christmas.”
The full list of stores taking part is as follows: Oxford Street, Trafford Centre Manchester, Peter Jones London, Cribbs Causeway Bristol, Brent Cross, Cheadle, Nottingham, High Wycombe, Bluewater, Leicester, Milton Keynes, Liverpool, Cambridge, Newcastle, Stratford, Edinburgh and Cardiff.
The Quality Street John Lewis tin weighs 1.2kg and prices are as follows:
- Pick and mix without personalisation – £12
- Pick and mix with personalised tin lid – £15
- Refills (former John Lewis exclusive tins only) – £10
- Pre-filled exclusive John Lewis tin without personalisation – £10
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Media contact
Kiran Grewal
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com
