Having postponed the event from January to the 23-25 April 2023, the preparations for ProSweets – Special Edition are in “full swing”. In awareness of the challenges facing the sweets and snacks, the 2023 edition is being held as a compact Special Edition held parallel to ISM in Cologne.
“We are totally convinced that it was the right decision to stage ProSweets Cologne as a Special Edition parallel to the International Sweets and Biscuits Fair,” said Claire Steinbrück, Vice President Trade Fair Management. “The prominent location of ProSweets Cologne on the Central Boulevard – i.e. in the heart of the ISM – underlines the content-related interlinking between the two fairs, which is additionally enhanced by an aligned event programme.”
For the Special Edition ProSweets is offering companies complete standard packages in three different executions. For last-minute exhibitors packages can be booked up until the 15 December via the website. The focus for the event will be on four segments: packaging and packaging materials, production and packaging technology, operating equipment and auxiliary devices and raw materials and ingredients.
Specialised topics such as supply-chain related themes of the new era, changes to the export geostrategy or energy and resource shortages will be integrated into the programme. Euromonitor, which has been the partner of both trade fairs for several years, will discuss the effects of inflation on the sweets and snacks market in Europe under the title ‘Inflation Surge and its Impact on Snacks’. Industry sponsor of ProSweets, DLG, will discuss approaches to solutions for global procurement of raw materials and energy efficiency in sweets production.
In addition to this, the networking format #CONNECT2030 will continue on the Expert Stage on 23 April 2023. Representatives from production and packaging and from the industry will focus on the impact of the energy crisis and lack of raw materials in the sweets industry.
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