Barry Callebaut’s Board of Directors has appointed Peter Feld as the new CEO with immediate effect, who will be succeeding Peter Boone, who is stepping down for personal reasons.
“We are delighted that Peter Feld, a seasoned leader with over 30 years’ experience at top global consumer goods and services companies, is joining Barry Callebaut. His track record with international brands is exceptional,” commented Patrick De Maeseneire, Chairman of the Board of Directors. “In addition, he has many years of experience in the food industry. This unique combination makes him the ideal person to further develop Barry Callebaut successfully with a focus on sustainable growth.”
Feld, who previously served as CEO of Jacobs Holding, has leadership experience in companies on almost every continent. He headed GfK, an international market research company, and WMF Group, a cookware and professional automatic coffee machine maker for private and professional customers.
In his roles, he successfully developed both companies further concentrating on customer centricity, digitisation and corporate culture. He also gained decades of experience in the consumer goods industry at Procter & Gamble, Johnson & Johnson and Beiersdorf. As former Vice President of the German Brands Association, he has also played a key role in driving forward the topic of sustainable development for the industry.
“It is a great honour to assume responsibility as CEO of Barry Callebaut. Chocolate is a life-long passion, even more so as I started my career in the food industry,” said Peter Feld, CEO of Barry Callebaut. “I am very much looking forward to bringing my leadership experience to Barry Callebaut and am excited about writing the next chapter of our success story together with the entire team.”
“On behalf of the Board of Directors, I would like to thank Peter Boone for his more than ten years of service to Barry Callebaut,” added Patrick De Maeseneire. “As a next step, he has decided to set up life closer to home to be able to spend more time with his family. We wish him all the best for his future endeavours.”
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