Peanut butter bites broaden Nestlé’s KitKat range

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Delectable, mini-size treats are a welcome addition to the well-loved brand

Nestlé’s flagship brand KitKat has kicked off 2017 by introducing peanut butter as a brand new flavour in its shareable KitKat Bites range.

The new launch sees KitKat’s praline layer replaced for the first time ever, as peanut butter takes its place between the classic wafer, delivering a nutty taste and texture in a product that’s perfect for sharing.

Haseeb Rahman, Business Unit Head, KitKat and Biscuits, Nestlé UK & Ireland, said:“We know that people love to try new KitKat flavours and peanut butter has been popular in our KitKat Chunky range for more than ten years. We are now very excited to bring it to KitKat Bites, enabling our consumers to share their favourite product with their family and friends, making sharing breaks even better.”

KitKat Bites were introduced in 2016 and have proved popular with those looking for a shareable treat. Easy to dip-in to, the practically designed bag maintains freshness, ensuring the contents stays fresher for longer.

The increasingly popular peanut butter flavour is expected to be similarly well received this year, adding to the range of successful flavour varieties offered by the brand.

www.kitkat.com

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