HI-CHEW, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yoghurt, North America’s largest self-serve frozen yoghurt franchise to unveil a irresistibly sweet and sour new treat: HI-CHEW Rainbow Sherbet Flavour. The limited edition flavour is launching in participating Menchie’s stores nationwide throughout June, just in time to celebrate National Candy Month.
HI-CHEW launched its Fantasy Mix earlier this year, providing consumers with a world of imagination and excitement with its double layer true-to-life fruit flavours. Now, as the weather heats up, consumers can cool off with the new HI-CHEW Rainbow Sherbet Flavour at Menchie’s. This bright pink treat is the perfect balance of sweet and sour with fruity hints of lime, raspberry, and orange. Continuing Menchie’s commitment to providing better-for-you flavours, this new flavour is nonfat and is made with no artificial flavours, no artificial colors and no high fructose corn syrup. It’s sure to be a refreshing treat for all ages.
This is the fourth collaboration between HI-CHEW and Menchie’s. The two brands first teamed up in July 2019 to create HI-CHEW Dragon Fruit frozen yoghurt, a sweet yet tart treat inspired by the fan favorite HI-CHEW™ Dragon Fruit flavor. Together in 2020 they unveiled two flavours, HI-CHEW Mango and HI-CHEW Passion Fruit, which could be enjoyed on their own or swirled together to create the mouthwatering flavour of HI-CHEW Tropical Smoothie. Last year, for National Berry Month in July, the brands created the tart and sweet HI-CHEW Raspberry frozen yoghurt in celebration of HI-CHEW’s Berry Mix.
“We are so excited to transform another fan favorite HI-CHEW flavour into a frozen treat form with Menchie’s,” said Teruhiro Kawabe (Terry), President and Chief Executive Officer of Morinaga America, Inc. “The HI-CHEWFantasy Mix was a long awaited arrival for many of our fans, so it’s only fitting that the Rainbow Sherbet flavour be our next collaboration just in time to kick off the summer season.”
Since its launch, HI-CHEW has been consistently driven by flavour innovation and research to develop new products for brand fans. The Fantasy Mix was a direct result of consumer feedback, an important factor in the expansion of HI-CHEW’s flavour lineup. Menchie’s, which has created unique frozen yoghurt flavors since it first opened its doors in 2007, shares a similar commitment to its guests through high-quality flavors and unique brand partnerships in its stores worldwide.
“We are thrilled to be partnering with HI-CHEW for the fourth time to bring another limited edition fruity flavour to life,” said Elizabeth Berry, VP of Marketing at Menchie’s Frozen Yoghurt. “We are committed to providing our guests with the most smiley and most delicious frozen dessert experience and we are confident that our guests will enjoy the nostalgic taste of our HI-CHEW Rainbow Sherbet Flavour.”
Read more of the latest industry news and developments here: April 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)