Nestlé has announced an exciting addition to its Rowntree’s Fruit Pastilles range – and it’s one that is designed to get your taste buds tingling. New Dessert Pastilles come in four delicious flavours – mango sorbet, blueberry pie, cherry bakewell and apple crumble; and are available in a 139g sharing bag (RRP in UK: £1.29).
Like the rest of the range, Dessert Pastilles are vegan-friendly. Nestlé introduced the new recipe last year after trialling more than 30 different formulations in order to remove the gelatine while retaining the sweets’ iconic chew.
Meg Miller, Brand Manager for Rowntree’s said: “There has been an incredible response to our slightly softer, vegan friendly Fruit Pastilles and we’re delighted consumers agree that the chew remains as fabulously fruity as ever. Now we are introducing an innovative twist on our classic pastilles with four on-trend flavours that evoke the taste of some of the nation’s best loved puddings.
“Our technicians had a lot of fun creating Dessert Pastilles, and we think they have done an amazing job. We hope consumers love them as much as we do!”
Dessert Pastilles will be available across the UK and Ireland from the beginning of February. They will be stocked in most major retailers and the convenience channel.
The Fruit Pastilles range is part of Nestlé’s expanding portfolio of vegan products, which include Jelly Tots, Carnation vegan condensed milk and Nescafé Gold dairy alternative lattes.
Fruit Pastilles were invented by brothers Henry and Joseph Rowntree, working with French confectioner August Claude Gaget, at their cocoa works in York in 1881. The sweets are enjoyed by 15 million people every year and 49 million sharing bags are sold. They are made at Nestlé’s factory in Fawdon, near Newcastle-upon-Tyne, which produces up to 150 tonnes of the pastilles a week.
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Kiran Grewal
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com
