Fans of Orange SMARTIES will be delighted to hear that Nestlé is bringing back their favourite sweets this spring following the overwhelming consumer response to the launch of the Orange SMARTIES Giant Tube last autumn.
Hexatubes made up entirely of Orange SMARTIES are now available in limited edition in Asda and across the wholesale and convenience stores.
What’s more, fans of Orange SMARTIES can now enjoy their favourite orange treat as an Easter egg which features a delicious orange flavour milk chocolate egg filled with Orange SMARTIES Mini Eggs inside.
Also brand new this spring are Orange SMARTIES Mini Eggs which are quite literally, little Orange SMARTIES chocolate eggs. Very eggs-citing!
Alex Gonnella, Marketing Director for Nestlé’s UK confectionery business at Nestlé said:
“Orange SMARTIES are so popular that we simply had to bring them back this season.
“People love their distinctive flavour and they are our number one consumer request. The giant tubes launched last autumn were sold out in some stores within a few weeks from the launch and we have been inundated with requests from people all over the country asking us whether they could still get hold of some.
“Orange SMARTIES are slightly more difficult to manufacture in high volume, given the different process and recipe required to get that orange-y taste but our experts have been hard at work to make it happen and we are really pleased that we can offer them again this spring.”
Unique to the UK and Ireland, Orange SMARTIES are the only SMARTIES that have their own flavour – with the shell infused with natural orange oil to give it its distinctive taste and they have been a huge hit.