NCA reveals top confectionery trends for National Candy Month

NCA reveals top confectionery trends for National Candy Month

June is National Candy Month – and the NCA has said there’s no better way to celebrate getting back to the things we love than with chocolate and candy. Treats like chocolate, candy, gum and mints are a fun part of the summer months and liven up many celebrations, and this year in particular, their special role is more important than ever before. This intangible connection that consumers feel when enjoying chocolate and candy is as vibrant as ever, as the National Confectioners Association (NCA) unveils the top summer candy types and flavours.

  • Top Three Summer Candy Flavours:
    • Strawberry
    • Watermelon
    • Cherry
  • Top Three Summer Candy Types:
    • Chocolate
    • Gummies
    • Hard Candy

“Whether you’re headed to the beach or to the pool, out for a hike or just to your backyard, chocolate and candy can add some sweetness to the summer,” John Downs, NCA president & CEO, said. “With more retailers joining us in this fun and unique national awareness moment, we are bringing the National Candy Month celebration to more and more people nationwide.”

Most Americans believe that physical health and emotional well-being are connected, and the NCA has said that can be a great resource for consumers looking to strike the balance between managing their sugar intake and enjoying their favorite treats while having some fun this summer.

Did you know that consumers are incorporating chocolate and candy into their summer plans?

  • Headed out camping? 94% of Americans will bring chocolate or candy with them.
  • Treats are popular for road trips as well: 93% of Americans say they’ll take along candy.
  • 89% of beachgoers enjoy some chocolate or candy seaside – salt water taffy, anyone?



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Media contact
Kiran Grewal
Editor, International Confectionery

Tel: +44 (0) 1622 823 922

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