Meurens offers healthy-for-you cereal bars

Meurens offers healthy-for-you cereal bars

Meurens Natural offers organic and natural solutions for the healthy-for-you snack market, saying the sector has been boosted enormously due to more on-the-go lifestyles.

The Grab-and-Go foodservice segment has grown tremendously over the last decade. Easy and nutritious meal replacements have become wildly popular for our on-the-go lifestyle. In this segment, bars have shown steady growth and continue to do so since it is considered as a Healthier-For-You snack option. Cereal bars, especially, are a wholesome addition to our diets. While the definition of “healthy” varies, clean label ingredients are a top priority for many of today’s bar users. Moreover, due to increased health consciousness many consumers look for claims such as gluten-free, non-GMO, natural and organic. 

Meurens Natural is a perfect partner for developing Healthy-For-You bars. Our natural solutions from cereals not only provide you with a clean label but are made up entirely of organic and natural unrefined ingredients and can provide texture, crispness, colour and taste to your bars. Our application department created cereal bars made from organic rice syrup, organic oat syrup, oat flakes and puffed rice. The result are wholesome, tasty, crunchy bars that contain only natural and no-added sugars and are just that Healthy-For-You snack that you are looking for. 

Innovation is at the heart of Meurens Natural. We are a family-owned Belgian company, that has been processing cereals and dried fruits into organic and natural ingredients for the food processing sector for over 30 years. As a pioneer in the organic sector with the Sipal® brand, we have developed a unique know-how that is 100% in line with organic and natural (Natu) philosophy. 

Over the years, we have become the European specialist in cereal hydrolysis due to the originality of our production process and the variety of processed raw materials.

Our products bring natural colour, taste, sweetness, crispness, viscosity and many other properties to a range of different food products. Moreover, they allow clean, clear and short labelling. 

Contact us for more information :


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Media contact

Kiran Grewal
Editor, International Confectionery

Tel: +44 (0) 1622 823 922

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