Perfetti Van Melle U.S.A., Inc. announces its Mentos Pure Fresh Gum has been awarded the ADA Seal of Acceptance by the American Dental Association (ADA) following the ADA’s finding that the product is safe and effective to help prevent cavities when chewed for 20 minutes after eating.
The ADA Council on Scientific Affairs’ Acceptance of Mentos Pure Fresh Gum is based on its finding that the product is safe and that the physical action of chewing Mentos Pure Fresh Gum for 20 minutes after eating, stimulates saliva flow, which helps to prevent cavities by reducing acids and making teeth more resistant to decay.
Mentos Pure Fresh Gum is sugar free and made with xylitol, a sugar substitute from natural sources. The Mentos Gum brand is the 2nd fastest growing brand in dollar sales* in the U.S.
“Mentos Pure Fresh Gum is all about helping consumers say ‘yes to fresh’, and the ADA Seal of Acceptance now gives them even more reason to enjoy the refreshing taste experience of Mentos gum,” said Sylvia Buxton, President & CEO of Perfetti Van Melle North America.
The Seal will begin to appear on Mentos Pure Fresh Gum Spearmint and Fresh Mint flavors’ 50-piece curvy bottles in the U.S., where the product is sold.
Media contact
Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com
