Mars to implement digital twins in its manufacturing

Accenture is collaborating with Mars in a venture to transform and modernise its global manufacturing operations using digital twins and AI….

Share this article:

Accenture is collaborating with Mars in a venture to transform and modernise its global manufacturing operations using artificial intelligence (AI), cloud, edge technology and digital twins.

Both companies have been trialling digital twins for Mars’ manufacturing operations since late 2020. Digital twins refer to virtual representations of machines, products or processes. Using real-time data, they can predict and optimise production processes and equipment performance, from reliability to quality to energy efficiency. Applying digital twins to its manufacturing facilities will enable Mars to simulate and validate results of factory adjustments before doing so.

In one example, the companies tested a digital twin to tackle instances of over-filling packages. The digital twin gave Mars a “bird’s-eye view” of the production lines at one of its factories in Illinois. Fed with sensor data from manufacturing machinery, it was then used in a predictive analytics model which allowed operators to monitor events in real-time and adjust the filling process. After the success of this test, this solution was introduced across the US and adapted for its pet care business in Europe and China.

Under the new agreement, both companies will create a new cloud platform for its manufacturing applications, data and AI for its vision of the ‘Factory of the Future’. This platform will utilise robotics, AI and automation to make Mars’ manufacturing operations more efficient and address issues such as water stewardship and reducing waste and GHG emissions.

“Our collaboration with Accenture, combined with our partnership with Microsoft, enables us to scale digital twin technology to reach this goal, delivering not just significant cost savings and sustainability, but preparing our manufacturing operations for the future of work,” explained William Beery, Vice President and Global CIO at Mars Wrigley.

“The problems we’re solving aren’t new; what’s new is how we use advanced technologies to get real-time data into operators’ hands and apply AI to help them make decisions before problems occur,” said Simon Osborne, Managing Director at Accenture. “While many companies are beginning to experiment with digital twins, what sets this project apart is the speed and scaling of the technology across Mars’ operations globally.”

Stay up-to-date on the latest industry news and developments in our magazine.

Never miss a story… Follow us on:
LinkedIn International Confectionery
Twitter logo @InConfectionery
Facebook @InConfectionery

Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: [email protected]

About International Confectionery

International Confectionery is the leading authority in global confectionery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the confectionery sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Joseph Clarke Picture

Joseph Clarke

Senior Editor

Steve Blakebrough Picture

Steve Blakebrough

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Nexture Sustainability

Nexture Publishes First Sustainability Report

Nexture has published its first Group Sustainability Report, establishing a shared framework for reducing environmental impacts, improving responsible sourcing and developing more sustainable ingredient solutions.
ipco pack expo

IPCO Unveils Chocolate Forming Solutions

IPCO, a supplier of chocolate forming and moulding equipment, showcased its latest innovations at PACK EXPO 2026, emphasizing advancements in chocolate chip production and cooling systems.
Domori

Domori Launches in the UK

Italian chocolate producer Domori has introduced its professional couverture chocolate range to the UK, targeting chocolatiers, pastry chefs, gelato makers and other specialist dessert producers.
KitKat Nestle

KitKat Drives Formula 1 Excitement

Nestlé International Travel Retail (NITR) has brought the excitement of the KitKat and Formula 1® partnership to travellers at Singapore Changi Airport through a high-impact activation combining immersive brand experiences, personalisation and travel retail-exclusive products.
EXBERRY colour selection

GNT Secures ISO Carbon Verification

GNT has become one of the first food colour manufacturers worldwide to have its Product Carbon Footprint (PCF) methodology independently verified in line with the ISO standard.
NSD

Celebrating US National Real Sugar Day

The Sugar Association will celebrate National Real Sugar Day on October 15 by recognising real sugar’s role as a real, recognisable ingredient in real food. This year’s celebration also highlights that real sugar is rooted in nature and is at the heart of real recipes and scratch cooking.
Anuga India

SACMI highlights integrated chocolate processing

SACMI Packaging & Chocolate is showcasing its latest chocolate processing and packaging technologies at Anuga FoodTec India 2026, highlighting an integrated portfolio spanning production, wrapping, handling and secondary packaging.
Anuga India

Anuga FoodTec India is Open

Anuga FoodTec India 2026 has opened its doors in Mumbai, bringing together food and beverage technology suppliers from around the world for three days of processing, packaging and manufacturing innovation.
Chocolate

Nestlé appoints Group General Counsel

Nestlé’s Board of Directors has appointed Manuela Bernasconi, currently General Counsel for Zone Americas, as Group General Counsel and a member of the Group Executive Board, effective 1 January 2027. After seven years as Nestlé’s Group General Counsel, Leanne Geale will retire.
Scroll to Top