London-based chocolate company Love Cocoa has managed to secure a UK£4.25 investment to support the continued growth of the company, from investor and author Richard Koch.
Love Cocoa, which was founded by James Cadbury, produces chocolate bars out of Britain with ambitions to establish a more sustainable supply chain and ‘climate positive chocolate’. The founder has links to the famous Cadbury company, as his great-great-great grandfather John Cadbury, who set up the company almost 200 years ago.
The company has said it plans to use the funding in three key areas including opening up bricks and mortar stores with the Love Cocoa name, increasing distribution of its Happiness in Plants (HiP) Chocolate brand, and grow its senior management team by appointing a new Finance Director and Head of Marketing.
“I’m delighted to have Richard and his team’s backing. I’m excited to be working with him on driving the strategic development of both Love Cocoa and HiP Chocolate,” said James Cadbury, Founder of Love Cocoa. “Retail is moving to an omnichannel approach and we see the opportunity to innovate with our new stores offering unique, experimental moments. Alongside that, consumers are wanting to come back to the high street and that gives us the opportunity to deliver sensory chocolate experiences that simply can’t be achieved shopping online.”
The funding will go towards increasing distribution of its HiP chocolate brand, which was first founded in 2021, with less sugar and more cocoa and sustainable, 100% plastic-free packaging.
“Love Cocoa and Hip Chocolate are at the forefront of sustainable chocolate innovation. I’m looking forward to supporting the business on the next stage of its incredible journey,” commented Richard Koch.
According to the company, it has a combined retail value of £10 million with more than 300% growth over the last two years.
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