LAKRIDS BY BÜLOW has recently achieved B Corp status, reportedly making it the first premium confectionery company based in the Nordics to receive this certification and an important milestone that falls in line with company values.
Its story goes back to 2007, where the company sought to raise the standard, defy conventional norms and refuse to settle for the ordinary. Guided by the mantra of ‘less but better’, Founder Johan Bülow introduced a category of gourmet liquorice to the premium-confectionery realm. From that point forward, the company has been dedicated to pioneering change and making a significant impact in the industry, ultimately leading to earning its B Corp status.
“Attaining B Corp certification is a momentous occasion for LAKRIDS BY BÜLOW. It reaffirms our commitment to making responsible business choices and contributing to the well-being of the planet and its people, all while spreading our love for licorice,” commented Fredrik Nilsson, CEO, LAKRIDS BY BÜLOW.
The company has become increasingly focused on more sustainable sourcing, from liquorice roots to cocoa beans, vanilla from Madagascar, organic chili from a local farm in Denmark and wild berries.
Since 2020, all power required for the licorice factory based just outside of Copenhagen, have been met with energy sourced exclusively from Danish windmills. In 2019, LAKRIDS BY BÜLOW transitioned to 100% recycled and recyclable (R-PET) plastic-jar packaging.
In 2021, meanwhile, the fully organic SLOW CRAFTED collection was launched in recycled-glass jars, and, in 2022, refill bags were introduced. The refill bags not only minimised packaging consumption, but also reinforced the brand’s commitment to making a positive impact that extends beyond profits.
The B Corp certification signifies its approach to sustainability encompassing ingredient sourcing, fair labour practices, community engagement and environmental stewardship.
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Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
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