Kerry has announced details of its distributor network across Europe, as the company has chosen Azelis and Caldic as its distribution partners for Kerry products to selected customers across Europe.
The appointment of these two distributors will extend the reach of the company’s portfolio in market, Kerry has said, enabling the supply of more customers with its products and technologies.
Caldic will operate in South Europe, the UK, Ireland, the Nordics and Benelux, while Azelis will have responsibility for Germany, Austria, Switzerland and Eastern Europe, within the food, beverage and meat sectors.
Kerry will continue to operate direct sales across the region to its established and target customer base.
“Today’s announcement is an important step for our business in Europe, as our new partnerships with Caldic and Azelis will help improve the delivery of our core technologies across the region. We selected these partners due to their extensive experience and we anticipate this partnership will provide increased access and additional choice to a larger number of customers,” commented Thomas Hahlin Ahlinder, CEO of Kerry Europe.
Laurent Pasqualini, CEO of Caldic Europe said of the deal that Kerry’s range was “the perfect addition” for the Western Europe market.
“The increasing consumer interest in plant based and ‘better for you’ propositions require functional solutions in terms of taste, nutrition and look and feel. The partnership with Kerry provides an array of ingredients that enable us to formulate solutions to these functional challenges while leveraging our capabilities, thereby supporting our customers in their growth ambitions,” Laurent added.
Better-for-you solutions have proved particularly popular in the confectionery sector, as consumers seek out products that meet their taste and texture expectations, while knowing that the products are not necessarily as high in sugar or calories, for example. According to insight from Mintel, 51% of consumers check food and drink labelling for sugar claims and 48% for calorie content.
“Through this agreement, we are proud to embark on this new journey with Kerry and strengthen existing business relationships in Europe. Our innovation and digital capabilities, supported by our skilled team of salespeople and lab experts, assure us that our customers will benefit from this partnership. We look forward to seeing the success derived from our collaboration,” concluded Andrey Zhukov, Market Segment Director Food and Nutrition EMEA at Azelis.
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