Mondelēz believe that the country of India is a ‘key market’ for the Oreo maker to hit their online revenue target of $1bn by 2020.
“We’re building an industry-leading e-commerce snacks business, targeting at least $1bn in revenue globally by 2020,” Ganesh Kashyap – senior director of e-commerce growth platforms at Mondelēz – said. “We expect a third of it to come from our AMEA (Asia, Middle East and Africa) region.”
In the past, Kashyap has told the Economic Times that online sales would go from “less than 1% now” to around 5% of Mondelēz India’s overall sales come 2020.
Mondelēz has a few notable brands operating in India, such as global giants Cadbury Dairy Milk and Oreo, while there are also India exclusive products such as the Bournvita Biscuits and Perk snacking chocolate.
Interestingly, Bournvita Biscuits is one of the products that the company opted to launch exclusively online in India, before eventually taking the product into traditional retail.
Kashyap said, “To be the best snacking company in the world, we know we need to sell our brands whenever and wherever consumers shop, and our e-commerce platform will play a critical role in this ambition.
“Consumption patterns are changing as key power shifts are redefining how consumers live, eat and shop. Wherever they are in the world, consumers are working longer hours and have longer commutes.
“This has a significant impact on how they eat, leading to more consumption between or in replacement of meals, and how they shop – less time to go to a physical store.
“Social media and mobile platforms have become preferred access points, causing a seismic shift in the retail landscape.”