Incredo launches new sugar solution

March 7, 2024

Food tech company Incredo recently announced the launch of of Incredo® Sugar G2, a concentrated version of its globally recognised and award winning sugar-based sugar reduction solution, Incredo Sugar.

This solution is the latest addition to its portfolio of innovative sugar reduction offerings for food manufacturers and CPG. The sugar is a clean-label, patent-pending concentrated sugar-carrier complex and is now available to companies in North America and Europe for use in baked goods, chocolates, spreads and gummies.

Demand for products with less added sugar is at an all-time high as consumers and food companies look for products with reduced sugar to meet health and wellbeing demands. Incredo Sugar G2 is positioned to meet this growing demand and according to the company, offers several key advantages compared with other sugar reduction solutions on the market.

Incredo Sugar G2 is a non-GMO solution made from a combination of real sugar and protein, available in both plant-based and dairy-based options, making it a clean-label offering for food manufacturers. The solution is based upon real sugar, it also delivers the same sweetness and sensory profile of sugar with no aftertaste, allowing it to maintain 100% of the taste of the sugar with up to 50% less.

The solution offers easier use and flexibility as it can be integrated into food manufacturers’ recipes in various stages of the food preparation process. It can be added alongside a company’s current sugar supply as a micro-ingredient rather than a full sugar replacement, requiring no change to its existing sugar procurement or supply chain and contributing to cost efficiency.

“Our aim when working with food manufacturers to achieve their sugar reduction goals is to offer a solution that suits their specific needs,” said Kelly Thompson, Co-CEO and Commercial Head at Incredo. “This latest addition to our product portfolio provides another option for our partners that allows seamless integration into the manufacturing process, while leveraging our innovative technology.”

The announcement of the new sugar solution comes after Incredo’s continued growth and expansion, having expanded its North American headquarters and labs in Austin, Texas, with the addition of team members across food science, operations and sales divisions.

“We’re committed to providing innovative solutions which deliver sugar-reduced food products that are both tasty and nutritious,” added David Tsivion, Co-CEO and Chief Technology Officer at Incredo. “As we expand our ingredient portfolio with the launch of Incredo Sugar G2, we’ll continue to uphold our commitment to providing a full end-to-end solution, including providing our partners with guidance on any necessary recipe reformulation, bulking and production know-how, and strategic optimisations specific to desired food applications.”

Earlier this year, Incredo received a “no questions” response letter from the U.S. Food & Drug Administration for the Generally Recognized as Safe (GRAS) notice submitted by the company, signifying the safety of Incredo Sugar G2 for use in food products. Incredo Sugar has already reached full commercial availability in the US, and companies there are using the solution in products, including sugar-reduced chocolate chips and coatings as part of Blommer Chocolate Company’s innovative Discovery product line.

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