Hotel Chocolat, the renowned British confectionery brand, has announced a significant £10 million investment to enhance its Royston manufacturing facilities and open 25 new stores across the UK. This strategic move is poised to create 250 new jobs, revitalising the brand’s presence and operations.
Earlier this year, Hotel Chocolat was acquired by Mars in a deal valued at £534 million. The acquisition came at a critical time, as the UK-based chocolatier faced financial challenges impacting its long-term growth potential. The influx of capital from Mars is expected to reignite the brand’s expansion plans and support its ethically-focused business model, which includes a cocoa plantation in St Lucia and an innovative product pipeline featuring chocolate bars and hot chocolate beverages.
The investment will also fund the revamping of existing stores throughout the UK, as Hotel Chocolat seeks to regain momentum. The brand has been navigating a challenging landscape marked by high cocoa and sugar prices, supply chain issues, and reduced consumer spending amid a cost of living crisis. However, recent economic forecasts showing tentative growth offer hope for the confectionery sector.
Co-founder Angus Thirlwell expressed optimism about the expansion. “This investment signals our confidence in the British consumer. Demand for our products is stronger than ever, and our new stores will allow us to bring our cocoa-rich, low-sugar products to more people. Engaging directly with customers through tastings and storytelling in our stores has proven highly effective.”
Andrew Clarke, Global President of Mars Snacking, commented on the acquisition, highlighting the alignment between Mars and Hotel Chocolat’s values. “We are delighted to welcome Hotel Chocolat into the Mars family. The brand’s premium product offering, quality, and retail expertise are impressive. We are excited to partner with Angus and the Hotel Chocolat team to drive growth and success, underpinned by our shared commitment to quality, sustainability, and purpose.”
This investment marks a pivotal moment for Hotel Chocolat, promising enhanced production capabilities, expanded retail presence, and a reinforced commitment to sustainable practices. The confectionery industry will be watching closely as this beloved British brand embarks on its next chapter of growth and innovation.
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Hannah Larvin
Editor, International Confectionery
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