HERSHEY’S CHOCOLATE WORLD Attraction Unwraps New, Immersive, Sensory Experience in Times Square

The Hershey Company have announced the grand opening of New York City’s sweetest landmark – the new, expanded location of Hershey’s Chocolate World Times Square Attraction. The new store will give approximately four million visitors a year more ways to experience chocolate and Hershey brands than ever before, from an authentic camper where customers can enjoy made-to-order s’mores, to the warm-baked goods and Hershey-inspired treats at the HERSHEY’S Kitchens Bakery.

Hershey was the first confectionery company to create a destination for people to experience our brands firsthand, with a legacy spanning nearly 50 years,” said Suzanne Jones, Vice President, The Hershey Experience. “Today, we’re proud to push our legacy forward in Times Square, the crossroads of the world. We’ve succeeded in creating a landmark destination where chocolate lovers will experience something unlike anything they’ve seen, smelled or tasted before.”

The Hershey’s Chocolate World Times Square Attraction celebrated the occasion today with an official “Plume” cutting, an oversized version of the beloved ribbon from a Hershey’s KissesMilk Chocolate candy. The holiday-inspired grand opening event also featured a Hershey’sMelted Hot Chocolate toast, musical entertainment from the harmonizing voices of Milton Hershey School’s New Horizons Choir and a special gift for the first 1,000 attendees. Customers received a first-hand look at the in-store elements that make the Hershey’s Chocolate World Times Square store a truly one-of-a-kind attraction.

Sweet New Experiences

Located in the 20 Times Square building at 701 7th Ave. with entrances located on West 47th Street and 7th Avenue, the new Hershey’s Chocolate World Times Square Attraction is nearly three times the size of the original location and features exciting experiences for the more than four million visitors annually, including:

  • Hershey’s S’mores Experience: Hershey’s largest permanent s’mores experience with an authentic camper where visitors can enjoy made-to-order s’mores.
  • HERSHEY’S Kitchens Bakery: Enjoy warm-baked goods and beverages, including more than 10 new Hershey-inspired treats.
  • Amazing Candy Machine: Let your imagination run wild as you mix and match your favorite Hershey products.
  • Sweet Personalization: Personalize your very own Hershey’s Milk Chocolate Bar wrapper to capture your Times Square memory.

Through its partnership with The Culinary Institute of America (the other CIA), the HERSHEY’S Kitchens Bakery, which has its own entrance on 47th Street, delivers a line of warm-baked goods and beverages, such as Hershey’s Triple Chocolate, Reese’s Peanut Butter and Cookies N’ Cremethemed brownies, Hershey’s Double Chocolate S’mores, Hershey’s Melted Hot Chocolate and Hershey’s Chocolate Spritzer drink.

Hershey’s products lend themselves to the type of hand-crafting work that we at The Culinary Institute of America have trained our whole careers for,” said Certified Master Chef Brad Barnes, CIA. “For the past year, world-class chefs at CIA have been working behind-the-scenes with Hershey’s Chocolate World Attraction to discover innovative ways to bring the brand to life through our exclusive desserts and treats offered at the HERSHEY’S Kitchens Bakery.”

In addition to its larger footprint and in-store experiences, the new Hershey’s Chocolate WorldTimes Square Attraction also features a state-of-the-art, 91-foot digital billboard that soars ten stories above the heart of Times Square, not to be missed by fans near or far.

The New York location is one of five Hershey’s Chocolate World retail stores that extend the magic of the original Hershey’s Chocolate World Attraction in Hershey, Pa. to visitors worldwide. Other retail locations include Las Vegas, Niagara Falls, Dubai and Singapore. Since 1973, Hershey’s Chocolate World locations around the world have seen more than 150 million visitors.

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