HARIBO of America launches of New Rainbow Worms


HARIBO, the original inventor of the gummi bear, is adding to its growing portfolio of gummies by introducing two new tasty varieties — Rainbow Worms and Z!NG Sour Kicks — developed to excite fans of both sweet and sour treats.

After hearing from fans around the U.S., HARIBO has added its own spin on gummi worms with the new, highly-anticipated Rainbow Worms. Each worm has a unique five-color rainbow effect in a fun worm shape and features three tasty flavors: Black Currant, Lemon and Strawberry. Building on the popularity of the current Z!NG varieties, including Sour Streamers and Sour S’ghetti, the new Z!NG Sour Kicks boast the classic punch of HARIBO Z!NG with an undusted sour experience. The sneaker-shaped gummies will be in five popular sour flavors: Orange, Grape, Raspberry, Strawberry and Lemon.

“We’re thrilled to spark joy for gummi fans by introducing Rainbow Worms and Z!NG Sour Kicks, the perfect treats for those looking for exciting new flavors, shapes and textures,” said Rick LaBerge, Chief Operating Officer, HARIBO America. “We’re honored that our fans continue to share their love of our gummies with us, and the happiness they bring when it’s needed most, so we’re continuing to bring our core favorites and exciting incremental innovations to delight our consumers and retailers around the U.S.”

These two new treats join HARIBO’s more than 25 crowd-pleasing varieties, including fan favorites such as the original Goldbears, Starmix, Twin Snakes, Sour Goldbears, and Happy Cola, as well as the most-recently launched limited-time only Summer-Edition Goldbears. HARIBO’s Rainbow Worms and Z!NG Sour Kicks and are available now in small, medium and large peg sizes at major U.S retailers including Walmart, Walgreens, CVS, Dollar Tree, Family Dollar and grocery locations.

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Media contact
Roshini Bains,
Editor, International Confectionery

Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com

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