Haldiram, India’s largest and most iconic snack brand is delighted to announce the launch of its premium gifting boxes in the UK, offering a beautifully packaged and culturally rich alternative to traditional gifting options. With growing demand for a luxurious yet authentic Indian gifting service, Haldiram’s is set to transform the gifting landscape with thoughtfully curated selections that combine heritage, sophistication, and exquisite flavours.
Meeting consumer demand
Consumer demand for high-quality Indian gifting has been rising, with frequent requests for something beyond conventional sweets and standard packaging. Recognising a gap in the market, Haldiram’s developed a diverse range of beautifully packaged, premium gift boxes at multiple price points, ensuring that every gift is as visually appealing as it is delicious.
“Our customers were searching for gifting solutions that reflect authenticity, elegance, and a sense of occasion,” says Rhea Agarwal, Director of Business Development UK & EU at Haldiram’s Overseas Ltd. “Our new gifting service is designed to meet this demand, offering luxurious, fully customisable options that celebrate India’s rich culinary heritage in a way that feels truly special. Our aim is to become the go-to brand for premium sweets and snack gifts in the UK.”
Gifting for all celebrations
Haldiram’s premium gifting range caters to a variety of needs and customers:
- Corporate gifting – Businesses seeking distinguished, culturally rich gift options for clients, partners, and employees.
- Personal & family celebrations – Perfect for festivals, weddings, milestone birthdays, and heartfelt personal gifts.
- Luxury & premium gift seekers – Those who appreciate high-quality, beautifully packaged gift hampers with a blend of heritage and indulgence.
A strong market opportunity in the UK
Indian cuisine is among the most popular in the UK, with 33% of Brits enjoying Indian takeaways at least once a week. Additionally, with the UK’s gifting market valued at approximately £88 billion in 2024, Haldiram aims to capture a significant share by offering unique, high-quality and customisable gift options.
However, the market for authentic yet premium Indian food gifts remains largely untapped and although many brands offer traditional sweets, few focus on luxuriously packaged, customisable products designed for high-end gifting.
Haldiram’s 88-year legacy
Founded in 1937 and still owned by India’s Agarwal family, Haldiram’s is accelerating its UK growth strategy. Led by Haldiram Overseas Ltd from their West London facility, the brand brings authentic Indian flavours to UK consumers. With decades of legacy, Haldiram’s boasts over 500 products, including traditional sweets, namkeen, ready-to-eat meals, frozen foods, and instant mixes, distributed across 80+ countries.
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Editor, International Confectionery
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