F’real releases Snickers Milkshake


F’real, the purveyors of on-the-go, blend-it-yourself (BIY) shakes and smoothies is starting the new year with a delicious addition; the f’real SNICKERS milkshake.

The f’real SNICKERS milkshake joins a line-up of a dozen f’real flavours, including other popular confectionery brands. This newest flavour to join the f’real assortment marks the first partnership between f’real and Mars Wrigley, the makers of the iconic SNICKERS bar.

“We are honored and excited to be partnering with Mars Wrigley on this new addition to our family of flavours,” said Alejandra Alcaraz, Product Marketing Manager. “The new f’real SNICKERS milkshake truly encompasses the essence of this tried-and-true chocolate bar, allowing our consumers a new way to unwind and indulge.”

The f’real SNICKERS milkshake brings together two widely popular convenience store go-to treats. The all-new f’real SNICKERS milkshake will be available at all f’real locations in the U.S. and will become a part of the permanent flavor assortment. f’real locations can be found at www.freal.com/finder. The f’real SNICKERS milkshake will be available starting February 7, 2022.

F’real Rollout

The new flavour launch will be supported by an advertising campaign via Muhtayzik Hoffer across online, mobile, paid social media, influencers, and owned channels, including f’real machine screens in retail locations.

The influencers participating in the launch have been selected based on their love of f’real, SNICKERS, and established connections to f’real’s target audience. The campaign will run across Instagram, SnapChat, and TikTok.

Read more of the latest products in our new edition here: January 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)

Media contact

Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com

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