Brasil Pavilion to have a large presence at ISM

In five years, Brazilian exports of sweets, candies and snacks grew by more than 32% and Brazilian companies bet on portfolio diversity to keep up the pace and ensure good business at ISM 2020 next year in Cologne at the Brasil Pavilion in Hall 3.1.

Brazilian confectionery exports have increased more than 32% since 2015 and have reached US$ 429.6 million from January to October 2019. Record sales at Yummex fair, in Dubai, at the end of October confirm the industry’s good performance, and Brazilian companies are expected to arrive upbeat at ISM 2020, the snack and candy fair, which will be held in Cologne, on February 2-5.

The Brazilian delegation at ISM is made up of 21 confectionery and biscuit companies – Bauducco, Berbau, Cacau Show, Cory, Divine, Dori, Embare, Fhom, Francfort, Garoto, Hershey’s do Brasil, Jazam, Marilan, M. Dias Branco, Montevergine, Neugebauer, Peccin, Santa Edwiges, Simas, Soberana and Toffano. They will exhibit at the Brasil Pavilion, Hall 3.1, organised by ABICAB (Brazilian Chocolates, Peanuts and Candies Manufacturers Association) and ABIMAPI (Brazilian Manufacturers Association of Biscuit, Pasta and Industrialised Bread & Cakes), with support from Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

“The group of companies present their rich and varied portfolio at the fair, with new releases of candies, caramels and chocolates, in innovative flavours and formats, inspired by the rich Brazilian diversity and tradition, reinforced by strong investments in recent years. This is the combination that has ensured our exports’ exceptional performance,” said Ubiracy Fonseca, ABICAB’s President.

Some highlights at the Brazilian companies’ stands include healthier versions of new and traditional products, and the adapted flavours of typical sweets and ingredients from Brazil.


New to exports, Cacau Show is a manufacturer of craft chocolates with more than 2,200 points of sale in Brazil and one of the best-selling brands in the country. Craft-prepared, Cacau Show chocolates have high added value with an aim at the gift segment, designed to convey values of affection.

For its debut at ISM, the company highlights the La Creme line, its biggest sales success in Brazil. Prepared with a high milk content recipe, La Creme chocolate line has high creaminess and long shelf life. The chocolates come in different versions for gifting, eating individually or for children. La Creme 100g is among the company’s bestsellers for being an option for individual consumption or for sharing.


A consolidated presence in local and international markets, with 50 years of history, the confectionery and biscuit maker Cory launches at the fair:

Chewable Soft Drops – softer than the traditional drops, innovative formulation and flavours for chewable, mint and spearmint.


With a portfolio that includes award-winning products in international competitions, Divine launches at ISM:

Healthy, 62% Cocoa Organic Chocolate, in 40g bars, rich in antioxidants and polyphenols. Healthy is designed to bring more nutritional benefits and is made of selected organic ingredients from sustainable production farms that protect the environment and promote social responsibility.The packaging is uniquely designed and is made of FSC (Forest Stewardship Council ) certified recycled material.


The company debuts at ISM with its tapioca biscuit topped with açaí, one of Brazil’s super fruits. This biscuits line is gluten free and includes chocolate, strawberry and coconut topped versions. Another Fhom launch at the fair are the sweet potato chips.


See more about the launches expected at ISM in the upcoming January issue of International Confectionery.

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