Bill Allison promoted to Director of Sales

Bill Allison has been promoted to Director of Sales at Mini Melts Ice Cream, after, according to the company, consistently demonstrating his dedication and expertise in sales and account management.

Bill joined Mini Melts as a Regional Sales Representative in 2018 and quickly became a valuable asset to the team. He was promoted to Key Account Manager in 2021 based on his success with the C-Store industry. With a degree in Food Marketing and previous experience working for HMS Host and Hershey’s Ice Cream, Bill was an ideal candidate for the Director of Sales position.

In his new role, Bill will be responsible for leading and developing the sales team and strategising national sales initiatives. He will use his skills and experience to drive the company’s growth and success, particularly in the C-Store and amusement venue markets.

Mini Melts Ice Cream has seen rapid growth in recent years, and the company is confident that Bill’s leadership and expertise will help drive even more success.

“We are thrilled to have Bill take on this new role,” said Charlie Hanna, EVP at Mini Melts. “He has consistently proven to be a valuable member of our team and we have no doubt that he will excel in this new position.”

The company has said they are excited to see what the future holds for Bill as the company continues to expand and bring premium ice cream to new markets.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920

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