Baby Bottle Pop Twisters features a light and crunchy outer shell, a sweet and chewy centre, and a pop of sour powder at the core, creating an out-of-this-world sensorial experience. The new product is a twist on the iconic Baby Bottle Pop®, taking inspiration from its signature bottle shape and its irresistible dipping powder to launch a delicious sweet and sour chewy confectionery.
Baby Bottle Pop Twisters invites fans to twist, flip and shake their way into every tasty bite. The unique baby bottle packaging features an easy-to-close lock top, making it perfect for life on the go. Baby Bottle Pop Twisters is available in four fan-favourite flavours: Strawberry, Blue Raspberry, Watermelon, and Berry Blast.
Adding to the excitement, NBA sensation Donovan “Spida” Mitchell has joined the mission as the official ambassador. The self-proclaimed confectionery fanatic, NBA All-Star and celebrated shooting guard for the Cleveland Cavaliers, will take centre stage as the star of the television advert set to debut nationally this April.
“Baby Bottle Pop is one of the most iconic names in confectionery,” said Erin Ludlow, Brand Manager, Bazooka Brands. “With Baby Bottle Pop Twisters, we’re taking it to new heights, introducing fans to a completely reimagined confectionery experience with its groundbreaking 3-in-1 texture. We are so excited to kick off the stellar year-long campaign with Donovan and have him jump in on the silliness across social—stay tuned!”
Since launching in limited retail locations at the end of 2024, Baby Bottle Pop Twisters has been met with excitement from confectionery fans everywhere. Social buzz is soaring, with close to one million impressions, as consumers eagerly ask how they can get their hands on the new sweet treat! Baby Bottle Pop Twisters isn’t just confectionery—it’s a whole new adventure.
Baby Bottle Pop Twisters launched nationwide earlier this year. Consumers can find the product at retailers across the U.S., including Walmart, Circle K, Walgreens, and more.
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Joseph Clarke
Editor, International Confectionery
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Email: editor@in-confectionery.com
