Monty Bojangles, the multi-award-winning UK confectionery brand, has announced its biggest and boldest move in a decade. For the first time since 2014, the brand is unveiling a striking new visual identity, injecting even more joy, colour, and personality into the premium chocolate gifting sector.
More than just a refresh, this transformation marks an exciting new chapter for the brand.
Monty Bojangles has had a hugely successful period, during which the brand has broken through £25m retail sales, having also won multiple awards across food taste, confectionery, design, product and SME Export.
Described as an ‘evolution’, not a ‘reset’, the vibrant new look will be extended across all communications, with a newly designed website launching in tandem. The first products to showcase the refreshed design will be the iconic Monty Bojangles Gift Boxes, set to appear on shelves from June 2025 in Sainsbury’s, Waitrose and Tesco.
The transformative new look establishes a uniquely ownable visual identify for the brand, with a fresh, bright, and distinctive design aimed at the brands widening fan base, set on increasing shelf impact and engagement, driving ever greater volume for retail partners, and reinforcing Monty Bojangles as a leading name in confectionery.
Fans of Monty need not worry however, as one element that remains unchanged is the brand hero: Monty Bojangles. Still central to the brand’s visual identity, the founder’s beloved cat dominates the brands iconic new logo.
This relaunch signals an exciting future for Monty Bojangles, as it continues to innovate and delight chocolate lovers with its unique and indulgent creations. With a bold new look and an unwavering commitment to quality, sustainability and fun, the brand is poised to captivate an even wider audience in the years to come.
Andrew Newlands, CEO and Founder of Monty Bojangles says: “At Monty Bojangles we believe the visual spectacle of a box of chocolates should promise of the exceptional quality within. This core truth was paramount as we created our excitingly playful new look. Our vibrant designs bring modernity, vitality, and the characteristic escapism of the fantastical and uniquely delicious world of Monty Bojangles. Perhaps most importantly of all, we wanted to return the real ‘Monty’ to the fore. My cat named Monty Bojangles, stands proudly within our new logo. With Monty in situ, and boxes emblazoned with expressive decorations, we hope you all agree Monty Bojangles joy and wonder has arrived for all everyday moments of indulgence.”
The new Monty Bojangles packaging will land in Sainsbury’s, Waitrose and Tesco nationwide from June 2025.
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Media contact
Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
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