Dark chocolate brand FATSO is introducing travel-sized bars of its best-selling flavours to expand its route to market.
Targeting on-the-go, travel, hospitality and office catering sectors, the new mini bars are targeted at jet setters, holiday makers, coffee shop goers and office workers nationwide.
FATSO’s new 40g chocolate bars will be available this month to hotels, airlines, catering companies and cafes in three flavours.
“At FATSO, we believe chocolate, like life, should be less savoured and more devoured. We’re all about the big chunk, which is why when we launched our delicious bars, we did so with a big bar weighing in at 150g. Our decision to go big on mini bars is in response to a clear demand for a big chunk in a smaller eat, for those afternoon pick-me-ups, high flying snacks and mini-bar moments,” said Ella McKay, Co-Creator, FATSO. “We’ve kept the chunk, the ethics, and the deliciousness, and brought you a mini bar, big enough to experience FATSO in full force, but not big enough for sharing.”
The three flavours, Home Run, Nan’s Stash and Kings Ransom are the company’s best-selling flavours. Home Run is a 60% cacao bar taking inspiration from the US baseball game with chunks of salted pretzel, whole almonds and honeycomb. Nan’s Stash is 70% cacao and is packed with peanuts, toffee and digestive biscuits. Kings Ransom enrobes whole pistachios, crunchy cocoa nibs and a hint of mint, set in Colombian dark chocolate.
FATSO sources its single origin cacao from family-owned business Luker’s Chocolate in Columbia. The bars are packaged in a 100% recyclable box with vegetable ink print and home compostable flow wrap.
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Caitlin Gittins
Editor, International Confectionery
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