Quality Street returns to John Lewis, as shoppers are now provided with the option to create their own Quality Street collections, thanks to the return of in-store pick and mix stations.
New for this year is an exclusive sweet, Honeycomb Crunch, which will be available at the 18 participating John Lewis stores. The honeycomb-flavoured truffle contains crunch honeycomb pieces covered in milk chocolate.
Shoppers can create their own collection of favourites from the 12 sweets in this year’s pick and mix assortment. It is also the time of year when consumers can get their hands on a personalised tin with a new exclusive design, specially produced for John Lewis. Customers can also bring in their old Quality Street tins and refill them for £10.
“We are delighted to announce the return of our beloved pick and mix stations at John Lewis for 2022, complete with a delicious new flavour sweet,” explained Jemma Handley, Senior Brand Manager at Quality Street. “Best of all, you can tailor the contents precisely to your liking, whether that means nothing but purple ones, a tin full of the new honeycomb crunches, or a feast of fruit crèmes.”
“We are thrilled to have our Quality Street personalisation stations returning to 18 stores this year. We know our customers celebrate a range of moments across the festive period,” said Lisa Cherry, Lead Christmas Buyer at John Lewis.
“A personalised tin is a great addition to a family movie night in and can be pulled out year after year. For those looking to save, they can bring back an old personalised tin, and we can refill it with their favourites for less,” she added.
The pick and mix station at John Lewis’ flagship Oxford Street store is now open, with other participating stores following throughout October. Other stores taking part includes Bluewater, Cribbs Causeway, High Wycombe, Oxford Street, Cheadle, and more.
The Quality Street John Lewis tin weighs 1.2kg with prices as follows: Pick and mix without personalisation (£14), Pick and mix with personalised tin lid (£17), Refills (£10), Pre-filled exclusive John Lewis tin without personalisation (£12) and Cracker (£5).
Stay up-to-date on the latest industry news and developments in our magazine.
Never miss a story… Follow us on:
International Confectionery
@InConfectionery
@InConfectionery
Media contact
Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com
