Searches for ‘sweet delivery’ up 1550% as lockdown leads to surge in demand for sweets. Semetrical conducted research into sweet trends
London-based digital marketing agency Semetrical have conducted research into consumer trends in the UK during lockdown. As weeks of living under lockdown have left many turning to sweet treats for comfort, what are the emerging trends?
Sweet Delivery
Research reveals a large increase in sweet delivery related searches, with ‘sweet delivery’ up 1550% and ‘pick and mix delivery’ up 1650%.
Other related searches experiencing a surge in demand include:
| Search Term | % increase in searches |
| sweets delivered | 1650% |
| sweet delivery | 1550% |
| letterbox sweets | 950% |
| sweets in the post | 950% |
| sweets delivery uk | 250% |
| retro sweets uk | 100% |
| pick and mix delivery | 1650% |
| pick and mix online | 650% |
Popular Sweets
Semetrical can reveal that jelly beans are the UK’s most popular sweet, with an average of 18,100 searches every month. Followed by parma violets, humbugs, jelly beans and jelly tots.
About Semetrical
Semetrical is a multi award-winning agency based in Central London. We are a full service agency, with a team of expert channel specialists in SEO, PPC, Content Marketing, Digital PR and Social Media.
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