Reese’s, the popular confectionery brand, is expanding its UK product range with the introduction of the Fast Break bar, a nougat-filled treat featuring its signature peanut butter.
The new Fast Break bar is now available through major wholesalers and independent retailers, according to its supplier, The Hershey Company.
This launch follows a successful year for Reese’s, which has experienced 25% growth in sales across symbol groups and independent retailers.
Jackson Hitchon, General Manager for Europe and World Travel Retail at The Hershey Company, commented: “We’re thrilled to bring the Reese’s Fast Break bar to the UK, offering a fresh take on the much-loved peanut butter and chocolate combination, now with the added indulgence of soft nougat.
“At Hershey, we focus on delivering innovative, irresistible products that cater to evolving consumer preferences. The Reese’s Fast Break bar is ideal for UK shoppers looking for a satisfying treat that combines indulgence with on-the-go convenience.”
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