The Atkins brand launches new Tetra Pak Carton

Atkins, a nutritional snacking brand that is part of The Simply Good Foods Company has announced the launch of their ready-to-drink shakes in a Tetra Pak carton that uses 78 percent renewable, plant-based materials.

The inner and outer polyethylene layers of the carton as well as the plant-based resealable cap are derived from sugarcane. This delivers a 17 percent decrease in carbon footprint, as compared to using fossil fuel-based materials.

Tetra Pak introduced plant-based polymer layers for their aseptic packaging in 2016 but recently began offering this at its Denton, Texas factory. Atkins is the first brand to launch this carton format produced in the U.S.

“Tetra Pak has been a great longstanding packaging supplier of ours, and we are excited to be bringing this new carton to the U.S. market that aligns with our sustainability goals,” says Dave Wallis, SVP Operations, Simply Good Foods. “The package is made mainly from renewable materials. It is also recyclable and helps prevent food waste. Made from FSC-certified paperboard, it also promotes the well-being of the world’s forests.”

“Tetra Pak is working to create the world’s most sustainable food package. But for our innovations to make a real impact, it is important to have customers, like Atkins, that recognize the value in minimizing their footprint by choosing to bring this product to market and into the hands of consumers,” says Jason Pelz, Tetra Pak’s Vice President of Sustainability in the U.S., CanadaCentral America and the Caribbean.

This new packaging will be available across the shakes’ 15-flavour portfolio, including Milk Chocolate Delight, Creamy Vanilla, Strawberry, Dark Chocolate Royale, and the Iced Coffee Protein Shake line.

Read more of  the latest industry news and developments here: March 2022 Single Issue form – International Confectionery Magazine (

Media contact

Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922

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