Swizzels has been announced as the official sweets supplier to Co-op Live, the UK’s largest live entertainment arena. This collaboration ensures that visitors to the venue can enjoy Swizzels’ popular Squashies, the UK’s best-selling sugar confectionery hanging bags, at various concessions and Co-op stores throughout the arena.
Co-op Live, known for enhancing the fan experience with its state-of-the-art acoustic design, diverse food and drink offerings, and exclusive clubs and lounges, will feature Squashies in several flavours, including Drumstick Original and the newly introduced Strawberry & Cream. Additionally, Swizzels will provide personalised rolls of their iconic Love Hearts to the wide array of performers at the venue.
In response to the soaring demand for Squashies, Swizzels has recently inaugurated a new factory in Cheshire. This expansion enables the company to meet the growing needs of fans and maintain their supply.
Premium areas of the arena will also offer Swizzels hampers, packed with fan favourites such as Squashies, Love Hearts, Drumstick lollies, and Refreshers, further enhancing the visitor experience.
Sam Piccione III, President – Sales, Oak View Group International, commented on the partnership: “From our locally sourced construction materials to our wide choice of partners, Co-op Live is dedicated to supporting local enterprise that shares our values and principles. As a long-established, independent, and fiercely proud North West business, Swizzels ticks all our boxes. We are delighted to have them join our portfolio of carefully curated sponsors and suppliers.”
Co-op Live, a joint venture by Oak View Group and City Football Group with additional investment from global superstar Harry Styles, aims to provide an unforgettable experience for both fans and artists. This partnership with Swizzels is a testament to their commitment to local enterprise and high-quality offerings.
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Hannah Larvin
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com
