OTC sweets with active ingredients are becoming increasingly popular with consumers. Trendy and tasty products have great potential within the market for food supplements and over-the-counter medicines. Also with so-called supplements, for example, new products based on hemp, companies can be successful in rapidly growing markets. ‘sweetOTC’ is a new division of Winkler und Dünnebier Süßwarenmaschinen GmbH and offers its customers complete solutions in this entire area.
More than a trend: Health-promoting sweets and supplements
In recent years, consumer´s individual health care entered increasingly to the focus. The ongoing trend towards a healthy lifestyle is therefore also reflected in the increasing number of sweets, becoming products with health-promoting or biologically effective properties by addition of different ingredients. These products have a very large acceptance in the market e.g. as a nutritional supplements or nutraceuticals, since consumers use them in many ways to support their individual health care.
From vitamin candies to fruit gums for headaches or smoking cessation – the market is diverse and growing steadily. Supplements division is a particularly strongly expanding economy branch. This applies e.g. for pro-ducts with hemp / cannabis active ingredients. The positive properties of the hemp components are well known, enjoy a high level of acceptance and are used in different forms and dosages, even more in food, OTC products and pharmaceutical preparations.
Sebastian Dommasch, GMP Development Engineer at sweetOTC, said: “With the development and commercialisation of new confectionery products in this field, customers are able to enter new markets and to secure decisive competitive advantages for the future,”
“As a reliable partner sweetOTC supports its customers on this path from the beginning and helps to take advantage of new market opportunities with new products and tailormade, legally compliant production.”
From the idea to the successful product
The specialists of sweetOTC adopt a holistic approach and offer their customers not only the complete development of new and individual OTC confectionery and supplements but also the corresponding matching pro-duction processes with the appropriate machines and components.
A particularly important factor is the precise and reproducible dosage of active additives and, of course, the fulfillment of GMP conformity for quality assurance – here the sweetOTC specialists can benefit from decades of experience. On the way to design innovative OTC and cannabis pro-ducts, customers can access the company’s own product technology lab which is specialized on the development of new and optimization of exis-ting depositing processes and the associated process technology behind.
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Editor, International Confectionery
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